OUR APPROACH
Swimwear, surfwear, and apparel designed for ease, versatility, and everyday wear. Clean, functional silhouettes made from considered fabrics, balancing style with performance.
Founded in Australia in 2018, Hakea is shaped by coastal landscapes, surf culture, art, and a minimal approach to design. Each piece is created with purpose: flattering cuts that transition seamlessly from swim to surf to sauna, from saltwater holidays to summer in the city.
Anchored in an intelligent, intuitive design ethos, Hakea values simplicity over excess, offering pieces that endure beyond a single season. The collections promote freedom and confidence — a uniform for women who move fluidly between the ocean, travel, and daily life.
All garments are crafted from sustainable, durable fabrics, in limited releases that respect the environment and encourage mindful consumption.
Hakea is for life under the sun — effortless, versatile, and built to last.
OUR STORY
Hakea started with a search for something I couldn't find—swimwear that fit well, stayed put in the surf, and aligned with my style. At the time, the options were either practical but uninspiring or stylish but impractical.
There was a huge gap for functional yet fashionable swimwear — versatile one-pieces, elevated rashguards and bikinis that looked good and felt just as comfortable in the surf as on the sand. Hakea was my way of filling that gap: pieces you can rely on in the water but feel just as good wearing long after the waves.
This brand is deeply personal, a reflection of the things I value most: the ocean, travel, creativity, community and connection. It’s about finding joy in the simple moments—whether it’s catching a perfect wave, soaking in the sun, or pulling on something you feel good wearing.
Through Hakea, I’ve been able to live intentionally, build a community of incredible women, and create pieces that feel like both essentials and small daily pleasures. For that, I’m endlessly grateful.
Casey x
OUR ETHOS
“No one will protect what they don’t care about, and no one will care about what they have never experienced.” — David Attenborough
As lovers of the natural world, doing our best to coexist with it is integral. There are many facets to sustainability and while we’re not yet perfect, we are always actively seeking to lighten our footprint. We promise you transparency and reliable information, so that you can feel confident in the quality and impact of your purchase. Read more about our Sustainable Practices and how to best Care for your swimwear for longevity.
We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging
.Hakea (hay • key • ah) - An Australian native plant genus known for its rare, diverse beauty and extreme resilience.